Second Campaign API

A new campaign TV Announcement in the Public Interest (API) was launched in July 2023 and has since been broadcasted across all television channels. It features Kaki Sham, who was once a construction worker before he turned TV personnel, travel back in time to join his “Grandfather”, Kwok-Leung Yau, the protagonist of a classic recruitment API of the Construction Industry Training Authority broadcasted in 1987. The duo together reveals the infrastructure projects that they participated from the 80’s till today and affirms that careers in the Construction Industry continues to offer “good prospects and high income” across generations, which also provide a strong backing for Hong Kong people to enjoy a prosperous and contented living.